I have noticed a trend on SEO Chat. It seems like the majority of new posters (especially those looking for site reviews) are hyper focused on SEO to the point of completely ignoring any usability or even benefit to potential visitors.

I see lots of 'blogs' with no information and a bunch of ads. Or poorly written content loaded with ads. Sites pushing a product that nobody in their right mind would ever use. And questions from unknown sites like 'what keyword should I target to make $$$ on the internet' (which has got to be one of the dumbest questions ever).

It seems like the best advice for many of these people is to completely forget about SEO until they have a solid, high quality, usable site which either sells a product directly or contributes significantly to the web in the form of information, entertainment, or whatever.

I just don't recall seeing many people showing up with a great site selling widgets (or whatever) that offer a solid service and just need help showing up in search results.

Am I just cynical because I work for a company doing physical product e-commerce? Maybe some other reason? Or do we really see a disproportionate number of people who are trying to do SEO or 'SEO' on sites that are essentially useless wastes of good disk space?

Is the best response for many of these people to forget about keywords, links, and Search Engines entirely and go out and build a quality site before coming back (if they even need to at that point)?

You are quite true about SEO trend. Most people forget about contents. They go after SEO and link building. But its always safe and better to balance contents, keywords and SEO.

It’s an especially timely question, given the recent Borrell report about the number of small businesses who cancel their contracts with online advertising providers within a year. The short version of my reaction to the study is that there are simple explanations for this churn:

* a sales mentality rather than a service mentality on the part of the providers, and
* an exclusive focus on scalable Pay-Per-Click offerings as opposed to organic SEO, which requires a more individualized approach.

Many SMBs, however, simply have a “Do-It-Yourself’ mindset. It’s that mindset that encouraged many owners to go into business for themselves, and there are plenty of examples of business owners who simply have a knack for marketing themselves online.

With that in mind (and this might amount to heresy in the SEO industry) – I’m going to disagree with Hanan that a middleman is “a critical component” of the online ecosystem. Caveat: hiring a top-notch search consultant will almost always bring a positive ROI.

Depending on the size of your business (for instance, if you’re a mom-and-pop with one location), your level of commitment to online marketing, and your company lifestage, there are plenty of low-cost baby steps you can take for yourself, without any help from a third-party provider.
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